President & Founder, We Are For Better Alternatives LLC (WAFBA)
Morris has been a hemp advocate since the mid 1990’s and sits on the board of advisors for PureHemp Technology, The Hemp Business Journal, HempToday.net, and Hempstead Project H.E.A.R.T.. In his 30 years in the music and entertainment industry, Morris began as a district manager for wholesale media giant The Handleman Company and ran west coast retail operations covering California, Washington and Hawaii. After moving back to Colorado in 1995, Morris launched Hapi Skratch Records, a one-stop music label that provided production, distribution, licensing, events, merchandise and eco-friendly printing and packaging services to musicians and independent record labels.
This experience helped Morris develop the business acumen to design a powerful business model for the emerging hemp industry. In 2012 after the introduction of Amendment 64 to Colorado voters, he founded Colorado Hemp Company. In 2015 WAFBA(We Are For Better Alternatives) was created as an umbrella for Colorado Hemp Company, TreeFreeHemp.com, The NoCo Hemp Expo (the largest hemp-centric expo in the world), and other developing projects and brands. His success(and failure) in business has helped Morris become a leading voice and advisor in the U.S. hemp market.